about us


Hype & Dexter gets to the heart of businesses to help them transform with technology and realise revenue.

We created Hype & Dexter for APAC businesses who want to drive change and growth.

We bring a human approach to digital transformation for businesses who want to grow. And we're passionate about APAC businesses leading the world in technology, agility and productivity.

Hype & Dexter was created because the wrong technology, bad implementation, poor adoption and lack of evolution are the only 4 reasons why transformations fail. There is no reason to accept any of them, and we knew we had the expertise to do it better ourselves.

three people in a meeting and taking notes

Meet the Team


profile-ryan

Ryan Watkins

CEO

Ryan has proven himself as a leader and visionary in businesses of all kinds - from start-ups through to the corporate sector - for over 10 years. He has managed massively successful e-commerce and data enterprises, and lead sales teams across a variety of industries. Ryan’s focus is on developing clear strategic plans that help businesses grow.

profile-romi

Romi Dexter

CXO

Romi has over 20 years of experience in delivering for some of Australasia’s most successful digital presences. She ensures we deliver fast, quickly adapt to our client needs, and continuously evolve to ensure incredible results. Romi’s career has covered both corporate and agency sides, leading high-performing digital teams across technical and marketing disciplines - and she is a Certified HubSpot Trainer.

profile-alex

Alex Mackrill

CMO

Alex is a digital and social marketing specialist who has created several campaigns for GrabOne, Spark, Uber, Honda, and other household names. He has also developed products and strategies that connect with and build audiences. Alex is regularly asked to chair or speak at marketing conferences, and is on the cutting edge of media, content and social trends.

profile-nick

Nick O'Neil

CRO

A digital sales & marketing leader, mentor and coach, Nick has extensive B2B and B2C sales experience at all levels: from digital and media start-ups as well as enterprise level sales execution. Nick has been Sales Director of GrabOne, 90 Seconds and most recently Customer Radar. He has been a major factor in the growth of all the businesses who have been lucky enough to have him.

Ivan Radojcic

Ivan Radojcic

Head of PM & Setup

Ivan has a varied digital background, from traditional agency production in NZ and AUS, creative services and digital pre-press, to managing digital delivery teams working on an extensive range of NZ businesses. Whenever he's not rolling up his sleeves to achieve great outcomes for H&D clients, you can find him in the garage working on rusty old cars.

Anna Burda

Anna Burda

Head of Web Development

Anna is our resident Russian-Israeli by origin, but as of five years ago, moved to call NZ home. Although her career began with a degree in physics and economics, Anna made the move to digital and has had an impressive 8-years of experience since. She has an innate love for a running project, delivering outstanding work and seeing the fruits of her labour come to life. When she’s not executing digital delivery, she’s on the beach during the summer and ski slopes in winter. She’s so action-packed, in fact, she has her scuba license!

matthew-boyd

Matthew Boyd

Head of CRM

Having worked in the digital space for the last ten years in both client-facing and technical roles, Matthew's expertise in business analysis and CRM planning, solution design, and configuration is second only to his mentor and role model, Romi. He is a critical cog in the H&D team, and brings to the table an unwavering passion for leveraging technology to help solve for our customers.

Sam

Samuel Yap-Choong

Acting Head of Data & Product Development

Passionate about all things data science, Sam loves statistics, programming and all things analytical. When he's not working as our resident Data genius or leading our data and custom product and development team you'll find him hanging out at the local bouldering gym looking for that next big climb.

Chris

Chris Hannent

Marketing Lead

Chris has worked in the social media space for several years in all kinds of businesses – from independent craft beer brands to massive corporate telcos. Chris has experience in delivering outstanding results for clients through the execution of stellar content and creative, and he stays ahead of the curve to ensure you’re not left behind.

ben

Ben Nguyen

Digital Designer

Ben joined us from Hanoi, Vietnam with over 7 years of design experience under his belt. With a sharp eye for detail and a knack for making things beautiful, Ben brings a lot to the table. With added experience in UI/UX and app building, Ben certainly is a force to be reckoned with!

profile-della

Della Maku

Account Manager

Not only is Della the liveliness in our office, but the person you go to when you need something done quickly, and done well.
A marketing and Infosys graduate from AUT, Della brings her background in marketing and promotion and manages multiple Success accounts, optimises campaigns and supports the internal team, daily.
Ever an entrepreneur with an altruistic heart, Della’s goal is to launch an NZ App to prevent Domestic Violence. With her business acumen, it won’t be long before she’s there!

profile-karen

Karen Keh

Digital Campaign Manager

Karen has been in the media industry for more than 10 years. She has helped transition many businesses to become 100% digital with an incomparable knowledge of processes and systems to get the job done right first time.
Karen loves connecting all the elements of a campaign together, from careful and considered targeting to diving into data to find answers. Everything she does is to return maximum ROI for our clients.

Ayesha Ahmed

Ayesha Ahmed

CRM Support Analyst

Ayesha joined the H&D team fresh out of uni almost 2 years ago with a Marketing and Infosys degree and has since proven to be an absolute wizard at campaign optimisation and account management. Working at H&D has also helped her with her fear of dogs which she is often surrounded by in the office.
When she's not problem-solving for our team, you'll find her writing content for her own website (everything from recipes to travel), exploring the countryside on hikes, or dabbling in a game of netball. She also loves to use her platform to work with her community to empower women.
What can't she do?!

Grace BW

Grace Kim

Executive Assistant

While her initial goal was to become a flight attendant until her dream was suddenly grounded when she realised she didn’t like planes... Grace brings a skill set based in assistant managing hotel chains and applies it here at H&D as our Executive Assistant.
 During the working day, you’ll find her providing support to our directors, managing all of the accounts receivable, juggling meetings for all new clients, as well as keeping the office in check.

What we do


digital transformation icon

Digital transformation

Transform your sales, marketing and operational processes to save you time and make you money.

See more
crm solutions icon

CRM Solutions

We work with all CRM solutions and are one of the fastest growing Hubspot partners in the entire APAC Region.

See more
ecommerce expertise icon

Ecommerce Expertise

We design, build and optimise Ecommerce sites and communications to outperform.

See more
digital marketing icon

Digital Marketing

We take the legwork and the guesswork out of your online marketing, lead generation and customer acquisition.

See more
technical integration icon

Technical Integration

Our approach to integration puts your business wants and needs – rather than the technology – first.

See more

Our Partners

Testimonials

"With a large marketing team and an existing marketing automation system, we were looking for technical masters to help us transition to Hubspot. The Hype & Dexter team provided not only technical expertise, but excellent creative direction and amazing project management. They have helped us not only seamlessly transition but worked to reshape our current marketing programme and build out our future strategy. With knowledge and skills in all the areas of the marketing mix, I would not hesitate to recommend the team."


Karla Byrnes

Senior Marketing Campaigns Manager, Unleashed Software

"Hype & Dexter have truly transformed the way that we source and service new investors. Our acquisition strategies are more cost-effective than ever, and our ability to engage with our customers has improved massively."


Heather Kentsley

Investor Relationship Manager, Southern Cross Partners

"The Hype and Dexter team did a fantastic job in planning and managing our move to HubSpot. Right from the start they 'got' our requirements to provide funnel transparency for prospects, to measure how effective our content and engagement activities were, and to sync seamlessly with Salesforce.

We now have a clear picture of the prospect, lead and customer journey and can measure the effectiveness of our marketing activities at each stage. This means we can conduct experiments, test results, and then move quickly to scale the best activities."


David Procter

Marketing Manager, Unleashed Software

"Hype & Dexter have enabled us to do a lot more, they are relentless in fixing stuff and improving it. It’s been a huge win to add them, and HubSpot, to our business.

We’re well on our way to achieving our goals. Hype & Dexter has given us the tools we need to chase down these goals and we wouldn’t have even dreamed of attempting to achieve these without the HubSpot platform setup."


Neil Smart

National Sales Manager, EFTPOS NEW ZEALAND

We do digital ... different

We are a data-driven and results-focused agency and work in a transparent way to help you achieve your business goals.

That means being upfront and honest with you every step of the way: showing you how we're spending your money, and demonstrating how we're making you money.