about us


Hype & Dexter gets to the heart of businesses to help them transform with technology and realise revenue.

We created Hype & Dexter for APAC businesses who want to drive change and growth.

We bring a human approach to digital transformation for businesses who want to grow. And we're passionate about APAC businesses leading the world in technology, agility and productivity.

Hype & Dexter was created because the wrong technology, bad implementation, poor adoption and lack of evolution are the only 4 reasons why transformations fail. There is no reason to accept any of them, and we knew we had the expertise to do it better ourselves.

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our vision
Our Vision

For APAC businesses to lead the world in technology, agility and productivity.

our mission
Our Mission

Help our clients to empower their people and realise more revenue.

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Our Ambition

To be the largest digital transformation agency in APAC.

our values

Live up to the hype
Live up to the hype

You’re here because you're the best at what you do, and we sell you as such.

So smash your goals while making sure your work and attitude live up to the hype and deliver on that promise.

Do the right thing
Do the right thing

Making the complex simple, acting with integrity and with transparency are the foundations of our success.

We put ourselves in our customers' and colleagues' shoes and do the right thing because there is no alternative.

Be one step ahead , go one step beyond
Be one step ahead , go one step beyond

Challenge yourself and each other, always look to improve and over-deliver.

Be a challenger and a thought leader to drive success for each other and our clients. Always ask "what's next?"

Embrace Different
Embrace different

We welcome unique personalities, qualities and abilities.

We foster relationships to learn, listen and evolve, and we seek out new and diverse ideas.

Meet the Team

Founders
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Romi Dexter

CXO

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Romi has over 20 years of experience in delivering for some of Australasia’s most successful digital presences. She ensures we deliver fast, quickly adapt to our client needs, and continuously evolve to ensure incredible results. Romi’s career has covered both corporate and agency sides, leading high-performing digital teams across technical and marketing disciplines - and she is a Certified HubSpot Trainer.

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Ryan Watkins

CEO

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Ryan has proven himself as a leader and visionary in businesses of all kinds - from start-ups through to the corporate sector - for over 10 years. He has managed massively successful e-commerce and data enterprises, and lead sales teams across a variety of industries. Ryan’s focus is on developing clear strategic plans that help businesses grow.

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Alex Mackrill

CMO

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Alex is a digital and social marketing specialist who has created several campaigns for GrabOne, Spark, Uber, Honda, and other household names. He has also developed products and strategies that connect with and build audiences. Alex is regularly asked to chair or speak at marketing conferences, and is on the cutting edge of media, content and social trends.

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Nick O'Neill

CRO

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A digital sales & marketing leader, mentor and coach, Nick has extensive B2B and B2C sales experience at all levels: from digital and media start-ups as well as enterprise level sales execution. Nick has been Sales Director of GrabOne, 90 Seconds and most recently Customer Radar. He has been a major factor in the growth of all the businesses who have been lucky enough to have him. 

Senior Leadership Team
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Ivan Radojicic

Head of PM & Setup

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Matthew Boyd

Head of CRM

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Chelsea Parsons

Head of Success

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Kristen Pak

Head of Solutions

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Team Members
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Chris Hannent

Marketing & Content Lead

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Matthew Webb

Marketing Lead

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Spencer McDowall

Digital Campaign Manager

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Ben Nguyen

UX/UI Design Lead

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Richard May

UX/UI Design Lead

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Kimberley Hughes

Content Manager

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Jonathan Brake

Frontend Lead & Manager

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Jason Crabtree

Front-End Developer

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Christy Lim

CRM Specialist

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Karen Keh

Digital Set up Specialist

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Bani Sehgal

Digital Project manager

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Abby Xia

Web developer

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Rahil Indorewala

Solutions Analyst

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Megha Pardasani

Digital Conversion specialist

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Omar Razouki

PROJECT COORDINATOR

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Adrian Breckon

Project Manager

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Danielle

Danielle Ramaekers

Solutions Analyst & Onboarding Specialist

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Trung Ly

FULL STACK DEVELOPER

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Alex Rabl

EXECUTIVE ASSISSTANT

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Rowain Pereira

ACCOUNT MANAGER

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Swapnil Kuwalekar

CRM LEAD

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Lindah Innasi

Account Manager

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Testimonials

"With a large marketing team and an existing marketing automation system, we were looking for technical masters to help us transition to Hubspot. The Hype & Dexter team provided not only technical expertise, but excellent creative direction and amazing project management. They have helped us not only seamlessly transition but worked to reshape our current marketing programme and build out our future strategy. With knowledge and skills in all the areas of the marketing mix, I would not hesitate to recommend the team."


Karla Byrnes

Senior Marketing Campaigns Manager, Unleashed Software

"Hype & Dexter have truly transformed the way that we source and service new investors. Our acquisition strategies are more cost-effective than ever, and our ability to engage with our customers has improved massively."


Heather Kentsley

Investor Relationship Manager, Southern Cross Partners

"The Hype and Dexter team did a fantastic job in planning and managing our move to HubSpot. Right from the start they 'got' our requirements to provide funnel transparency for prospects, to measure how effective our content and engagement activities were, and to sync seamlessly with Salesforce.

We now have a clear picture of the prospect, lead and customer journey and can measure the effectiveness of our marketing activities at each stage. This means we can conduct experiments, test results, and then move quickly to scale the best activities."


David Procter

Marketing Manager, Unleashed Software

"Hype & Dexter have enabled us to do a lot more, they are relentless in fixing stuff and improving it. It’s been a huge win to add them, and HubSpot, to our business.

We’re well on our way to achieving our goals. Hype & Dexter has given us the tools we need to chase down these goals and we wouldn’t have even dreamed of attempting to achieve these without the HubSpot platform setup."


Neil Smart

National Sales Manager, EFTPOS NEW ZEALAND

What we do


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Digital transformation

Transform your sales, marketing and operational processes to save you time and make you money.

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CRM Solutions

We work with all CRM solutions and are one of the fastest growing Hubspot partners in the entire APAC Region.

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Ecommerce Expertise

We design, build and optimise Ecommerce sites and communications to outperform.

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Digital Marketing

We take the legwork and the guesswork out of your online marketing, lead generation and customer acquisition.

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Technical Integration

Our approach to integration puts your business wants and needs – rather than the technology – first.

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